Plenty To Do In Two Days

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Our Programs

Day One

Monday, October 28, 2024

8:30 am - 8:45 am

Arrival of Guest

8:45 am - 9:00 am

Arrival of Chief Guest

9:00 am - 9:10 am

Marchang

9:10 am - 9:20 am

Opening Remarks by Loden Foundation

9:20 am - 9:45 am

Address By Chief Guest

Ministry of Industry Commerce and Employment (MoICE)

9:45 am - 10:00 am

Website Launch

The Department shall launch the “Tshongrig Website”. The website is a gift to all the entrepreneurship ecosystem players and Entrepreneurs. This website will serve as the information portal for entrepreneurs and startups.

10:00 am - 11:30 am

Panel Discussion: Department of Media, Creative Industry & Intellectual Property

11:30 am - 12:15 PM

Presentation: Department of Employment & Entrepreneurship

12:15PM - 12:45PM

Presentation: Department of Tourism

12:45 pm - 1:30 pm

Lunch

1:30 - 03:00

Gelephu Mindfulness City (GMC)

Following the success of the Bhutan Innovation Forum (BIF) held from 1 to 3 October, which centred on the vision for Gelephu Mindfulness City (GMC), the conversation around the finer details of this groundbreaking project has gained significant momentum. To continue fostering engagement and discussion within Bhutan, GMC will have an active presence at Druk Tshongrig Gatoen, Bhutan’s entrepreneurship week.

The aim of this involvement is to create opportunities for a broader segment of the Bhutanese public and potential investors to learn more about GMC, its vision, and the role it will play in shaping Bhutan’s future.

Objectives:

  • To extend the dialogue on Gelephu Mindfulness City (GMC) initiated at the Bhutan Innovation Forum (BIF).
  • To provide a platform for Bhutanese entrepreneurs, investors, and the public to engage with the vision, plans, and potential of GMC.
  • To generate interest and provide information to potential investors through visual and printed materials, including renders, videos, and investor briefs.

 

Key Features 

1. GMC Stall : For two days, a dedicated stall for Gelephu Mindfulness City will be set up at Druk Tshongrig Gatoen, serving as a central hub for engagement and information-sharing about GMC. The stall will offer:

  • Printed renders: Detailed visuals and designs of the upcoming GMC.
  • GMC Video: A dynamic video presentation showcasing the key features and vision of GMC, offering visitors a visual tour of the project.
  • Two-pager: This two-page summary on the GMC provides many high-level information. It will be distributed to interested stakeholders and entrepreneurs.
  • This stall will provide a space for people to engage with the project, ask questions, and gain a deeper understanding of what GMC represents for Bhutan’s future.

2. Panel Discussions : Two in-depth panel discussions will be held on Day 1 of Druk Tshongrig Gatoen, bringing together key Managing Directors and leaders involved with GMC. The discussions will explore various aspects of the project, including its economic impact, sustainability, and opportunities for investment and collaboration.

  • These discussions will help to keep the momentum from the Bhutan Innovation Forum going, while allowing participants to delve further into the finer details of GMC’s development.

3. Future Collaboration with Schools: As part of the ongoing partnership between GMC and Druk Tshongrig Gatoen, there will be future opportunities for collaboration when the event extends into schools. This will involve bringing the vision of GMC to younger generations, inspiring students with the project’s innovative approach to development and mindfulness.

MoICE Session

03:00pm - 3:30 pm

Presentation: Bhutan Standard Bureau

3:30 pm - 3:45 pm

Loden Book Launch: Story of Loden

A project led by the Communications Officer of the Loden Foundation

About the Book:

In observance of the Loden Foundation’s 25th anniversary, the book titled People of Loden is a photo book that showcases the foundation’s journey since its inception in 1999. The book features images of individuals and beneficiaries who have been part of this journey.

3:45 pm - 04:00 Pm

Tea Break

04:00 pm - 04:15 pm

Offering Khadar to 2024 Selected Entrepreneurs

The selected entrepreneurs from the spring call will be honored with a khadar, symbolizing our recognition of their hard work and dedication. This gesture will serve as a formal acknowledgment of their achievements and commitment to entrepreneurial growth.

04:15 pm - 04:30 pm

Reflections from Loden Entrepreneurs

This initiative supports our efforts to monitor and highlight the progress of Bhutanese entrepreneurs under the Loden Entrepreneurship Program in the post-COVID landscape. The session will provide a platform for both new and previously selected entrepreneurs to share their journeys, achievements, and challenges, showcasing their resilience and the program’s ongoing impact.

Entrepreneurs from the 2023 cohort will prepare brief presentations on their progress, including successes and challenges. The session will include a panel discussion for audience Q&A and feedback from Loden mentors. This will emphasize the program’s commitment to long-term support and the continued relevance of entrepreneurship in Bhutan’s evolving business environment.

Side Event at DTG

Showcasing Bhutan's Best: A Celebration of Local Products and Harvests

At Druk Tshongrig Gatoen (DTG) 2024, explore a vibrant stall showcasing a diverse range of local small business products, celebrating the creativity and hard work of our artisans and entrepreneurs. The highlight of the stall includes the Avocado Festival, featuring the finest avocados from Pemagatshel and Mongar, and a special selection of premium oats from the highlands of Bumthang. Join us in celebrating Bhutan’s rich agricultural heritage and supporting local businesses, as we bring together the best of our regions to inspire and uplift!

Side Events

DTG Celebrations in Startup Centres, Colleges, and Schools

As part of Druk Tshongrig Gatoen (DTG) 2024, the colleges under the Royal University of Bhutan, Startup Centers, and schools with Entrepreneurship Clubs are celebrating entrepreneurship in their own unique ways. Each institution is hosting initiatives to inspire, nurture, and promote entrepreneurship among students and young innovators.

  • Jigme Namgyel Engineering College (JNEC) will be hosting an Idea Competition, encouraging fresh and creative solutions.
  • Gedu College of Business Studies is bringing together students with a business exhibition, Infofest, networking session, and a lively music night.
  • Sherubtse College will host a talk show alongside a business idea pitching competition to foster impactful discussions and entrepreneurial ideas.
  • College of Natural Resources (CNR) will conduct a Business Idea Competition, providing a platform for aspiring entrepreneurs to share their innovative concepts.
  • College of Science and Technology (CST) will focus on Design Thinking and Pitching, encouraging creative problem-solving and practical presentations.

These celebrations, driven by students and faculty, play an essential role in advancing entrepreneurship in Bhutan, cultivating a culture of innovation and collaboration!

Day Two

Tuesday, October 29, 2024

Bhutan Food Dialogue

A key highlight of this year’s Druk Tshongrig Gatoen is the launch of the Bhutan Food Dialogue, a collaborative initiative with the Food and Agriculture Organization (FAO) Bhutan. This platform will foster critical conversations on Bhutan’s food systems, bringing together policymakers, entrepreneurs, farmers, researchers, and development partners to explore key challenges and opportunities within the sector.

The Bhutan Food Dialogue aims to share insights, discuss sustainable approaches, and identify collaborative strategies to enhance Bhutan’s food landscape. The dialogue will focus on building a resilient and self-sustaining food ecosystem that aligns with Bhutan’s GNH values, ensuring that food security and sustainable agriculture remain a national priority.

By bringing together local expertise and international partnerships, the first session of the Bhutan Food Dialogue at DTG 2024 will lay the foundation for future initiatives that promote food security, sustainable agriculture, and the well-being of Bhutan’s population.

Objective:
The Bhutan Food Dialogue seeks to bring together a diverse group of stakeholders to explore Bhutan’s food systems, identifying challenges, opportunities, and sustainable solutions that align with the GNH framework and Bhutan’s broader development goals.

Key Features:

  • Keynote Address
    A keynote address will set the stage for discussions on Bhutan’s food systems and their alignment with national goals.
  • Presentation of Insights
    Experts will share key insights on the challenges and opportunities within Bhutan’s food sector, focusing on sustainability and resilience.
  • Panel Session
    A diverse panel of stakeholders will collaborate to identify strategies that promote sustainable food systems, enhancing the well-being of Bhutan’s population.

09:30 am - 9:45 am

Arrival of Guest

9:45 am - 10:00 am

Arrival of Guest of Honor

10:15 pm - 10:30 am

Opening Remarks for Day 2.
Recap of Day 1 highlights by the Emcee

10:30 am - 10:50 am

Key Note: Food & Agriculture Organization of Bhutan

10:50 am - 11:20 AM

Presentation: Food & Agriculture Organization of Bhutan

11:20 am - 01:00 Pm

Panel Discussion: Bhutan Food Dialogue

01:00 pm - 02:00 pm

Lunch

02:00 - 02:45 pm

MoICE Session

Presentation: Department of Industry

Creative Awards at Druk Tshongrig Gatoen

As Bhutan’s entrepreneurship ecosystem continues to expand, the importance of high-quality advertising cannot be overstated. Creatives form the backbone of effective communication, enabling businesses to connect with their audience and market their products or services effectively. In alignment with this, Nyingnor, a strategic communications firm in Thimphu, is pleased to sponsor and coordinate the Creative Awards, an initiative to recognise and reward the most innovative advertising efforts in Bhutan.

Event Overview: The Creative Awards aim to celebrate the creativity and innovation behind advertising campaigns in Bhutan, highlighting the role that quality ads creatives play in the success of any business. The event will take place over two days during Druk Tshongrig Gatoen, featuring panel discussions, showcases, and interactive presentations.

Objectives:

  • To raise the standards of advertising and creative marketing in Bhutan.
  • To foster an environment that recognises and rewards creative excellence in advertising.
  • To offer a platform for entrepreneurs to present their advertising strategies and share insights into their creative processes.
  • To inspire future entrepreneurs and creatives by showcasing the potential impact of high-quality ad campaigns. 
  1. Awards Categories:
  • Best Creative Video Ad
  • Best Creative Social Media Post
  • Judging will be based on two main components:
  • 50% Organisers’ Score: Judged by a panel of Nyingnor organisers, evaluating creativity, innovation, messaging, and overall quality.
  • 50% Judges’ Score: A panel of industry experts present at the event will judge the entries, with a strong emphasis on the entrepreneurs’ presentations and pitches.

 2. Prizes:

  • Best Creative Video Ad: [Prize to be determined]
  • Best Creative Social Media Post: [Prize to be determined]

3. Judging Criteria: The entries will be judged on a range of factors, including:

  • Creativity and originality
  • Clarity and effectiveness of messaging
  • Visual and technical execution
  • Audience engagement and relevance
  • The pitch presentation by the entrepreneur

Creative Awards Showcase (Ongoing): Throughout the event, a dedicated stall will be set up featuring two large TV screens and posters showcasing the entries submitted for the Creative Awards. Visitors can view the creative advertisements in video format as well as static social media posts, providing a real-time opportunity to explore the innovation behind each entry.

Powered by Nyingnor Data

02:45 - 04:15 pm

Presentation: Crafting Impactful Ads in Bhutan

Join us for an insightful presentation on the state of advertising and ad creatives in Bhutan. This session will feature three participants from the Creative Awards, who will share their experiences, techniques, and key elements they consider when crafting unique ads. It’s a unique opportunity to dive deeper into the world of advertising and gain firsthand knowledge of what goes into creating campaigns that resonate with audiences.

04:15 pm - 04:30 pm

Vote of Thanks

On the second day, each participating entrepreneur will be given 5 minutes to present the thought process behind their entries, whether a creative video ad or a social media post. This allows participants to discuss their creative journey, the inspiration behind their campaign, and why they believe their entry deserves to win. The pitches will play a significant role in determining the winners.

04:30 pm - Onward

Sip, Connect, Collaborate: Building Connections Over Tea

Side Event at DTG

Celebrating Local Flavors and Craftsmanship: From Avocados to Oats

At Druk Tshongrig Gatoen (DTG) 2024, explore a vibrant stall showcasing a diverse range of local small business products, celebrating the creativity and hard work of our artisans and entrepreneurs. The highlight of the stall includes the Avocado Festival, featuring the finest avocados from Pemagatshel and Mongar, and a special selection of premium oats from the highlands of Bumthang. Join us in celebrating Bhutan’s rich agricultural heritage and supporting local businesses, as we bring together the best of our regions to inspire and uplift!

Side Event at DTG

Turning Waste into Wealth: Empowering a Greener Bhutan

The Bhutan Waste Bank, a pioneering initiative under the PLEASE Project, is revolutionizing waste management in Thimphu. Launched by Greener Way, this innovative project allows residents to convert their dry waste, such as plastic bottles, aluminium, and paper, into cash. By doing so, the initiative supports Thimphu’s mission of transitioning from a high-waste city to a zero-plastic city while contributing to environmental sustainability and economic growth. Residents can bring their recyclable waste to newly established Waste Banks at designated drop-off centers, where waste is weighed, categorized, and sellers are paid based on the type of waste they contribute, with rates varying from Nu 25 per kilogram for PET bottles to Nu 100 per kilogram for aluminium. The Bhutan Waste Bank has the capacity to process five metric tonnes of PET bottles and three metric tonnes of plastic waste daily, producing eco-poles for electric fencing and road markers. The establishment of a dedicated recycling and shredding facility at Memelakha landfill site is key to supporting these operations. This initiative not only helps reduce the waste ending up in landfills but also cuts down government expenses while offering employment opportunities for youth. Residents from nearby districts are encouraged to participate, creating a collaborative effort in waste reduction. Explore more about how the Bhutan Waste Bank is shaping the future of waste management at our stall during Druk Tshongrig Gatoen. Discover how you can turn waste into a resource and contribute to a cleaner, greener Bhutan. Greener Way is here to show that waste is not just discarded material—waste is value, waste is opportunity, and waste is cash. Together, let’s redefine waste in Bhutan!

Side Event

Institutional Visit

As a side event following DTG, we also collaborate with educational institutions to promote a culture of entrepreneurship at the grassroots level. This initiative is led in partnership with the Loden Foundation and Impact Hub Thimphu, fostering entrepreneurial growth from the ground up.

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we got some good reviews

DTG 2023 truly had a significant impact on both myself and my business. It provided me with a great platform to launch my business, connect with numerous customers from various organizations, and gain valuable publicity, which has been instrumental in our growth. If there’s an opportunity, I would love to be part of DTG 2024, either as part of the media team or by contributing to any panel sessions. It would be an honor to contribute towards fostering creativity and supporting this amazing initiative. Thank you once again for the continued efforts in making DTG a success.
Ngawang Chojey Rai, CEO
Xceed Studio
DTG has provided us the platform to create an awareness of our products to a larger extent. The DTG has positive impact on our business as we get more customers to interact personally.
Jeewan Baral, Founder
Mugwort Solution
DTG 2023 played a very important role in the growth of NoMindBhutan. It was our first event as NoMind, and we gained valuable experience while networking with many people who have extensive experience in entrepreneurship. We were able to showcase our product, and although we were not well known before, after participating, many recognized us as a leading chatbot builder in the country. It was a great platform for us, and we were able to connect with a few potential clients at the event, whom we later successfully converted into paying customers.
Ugyen Dhendup, CEO
Mugwort Solution